These days, we are flooded with all sorts of advertisements for all sorts of products and services. We simply can’t escape it! The competition between brands and companies can be really cutthroat, and they have to do a lot to stand out from the crowd. Advertisements can get lost in the sea of other advertisements; so companies need to be clever to stand out. And that is exactly what Android did with the following ad.
The following video was part of Google’s marketing campaign for Android. The clip shows various animals and the beautiful if unusual, the bond between these animals. This compilation video about unique animal friendships is not only cute, but it just might be one of their smartest moves. Their motto for this campaign is “Be Together, Not The Same”. This was a very cleverly played jab at Apple, their stiffest competition so far.
This was really clever because unlike iOS, Android can be found on many different models. Android OS is mostly designed for smartphones, tablets, and other personal devices, similar to Windows or iOS on your devices. But Apple’s iOS is available for Apple-branded products only. Sometimes this can cause some problems for users, and Android pointed this out with this video!
Whatever the motive of the video might be, it’s really nice to watch such different animals coexist perfectly! Watch the full video below and please leave us a Facebook comment to let us know what you thought!
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