Urban Outfitters has long been a leader in introducing cutting edge fashions to the mainstream. In many ways, the hipster emporium is equally trendsetting in social media. The Philadelphia-based retailer was reportedly the first brand to test out Vine
. Rather than filming flatform sneakers
or Teen Wolf-inspired sweatshirts
, UO’s first post
captured one of the most universal memes in existence: cute dogs
. Captioned “The most important Vine you’ll ever see” and hashtagged #uodogs, the clip stars two staff pooches, one of which proves to be as stylish as the brand itself, draped in what appears to be a canine Barbour jacket.
Wheat Thins is well-versed in how to use social media effectively, as demonstrated by its legendary Twitter prank
. However, the snack cracker brand still understands the value of traditional ad buys, having purchased a pre-game Super Bowl spot. Seeking a way to make the most out of the $1 million+
spent on the commercial, Wheat Thins’ tied its first Vine experiment into its MustHaveWheatThins.com
promotion, a contest in which residents of Baltimore and San Francisco tweet-competed for the opportunity to have big game day snacks delivered to their doors. Bookend Vines
captured a banner of Wheat Thins-derived lettering cheering on each city.