Radio Active
Talk radio reinvents itself for a new generation of listeners
Media / 19 Jul 2012
"Cool" isn't a word commonly associated with talk radio, but thanks to quirky shows like This American Life, Radiolab, and the now-defunct Car Talk, it’s on the rise among the younger generation (even if actual radios are not). Whether streamed online, downloaded to an iPod, or heard via satellite radio, a growing roster of new programs sprung from the streets of New York's hippest borough has young people tuning in.
Kings County:
Kings County is inspired by variety shows of yore, but A Prairie Home Companion it’s not. True, the series is filmed in front of a live audience and hosted by a charismatic novelist, but that's where the similarities end. Anchored by Brooklyn- based writer (and longtime voice behind Studio 360) Kurt Andersen, the guest lineup includes comedians, celebrities, and performances by local music luminaries, such as Greenpoint-based Chairlift and Eleanor Friedberger. At a moment when calling something “très Brooklyn” is considered high praise, it’s likely that the show’s comprehensive coverage of the borough’s distinctive culture, art and food will find an audience beyond the county for which it is named.
Ask Me Another:
Tuning in to NPR has become fashionable in the same retro way that joining a book club or learning to knit is, and the listener-supported radio station would like to keep it that way. Sort of a hipper version of long-running program Wait Wait ... Don’t Tell Me!, Ask Me Another is a game show for the post-radio generation. It’s taped before a live audience at Brooklyn’s The Bell House, a multi-use bar/music venue/ community hall that precisely embodies the so-called Slash/Slash Generation. The show, which is aimed specifically at an under-45 demo, appeals to younger listeners with its strategic mix of crisp banter, cutting humor, and captivating storytelling.
After the Jump:
To make the leap from new media darling to old-school radio host is unexpected, but Design*Sponge founder Grace Bonney is doing just that. The design blogger—whose site was once described by The New York Times as Martha Stewart Living for millennials”—chats with designers, shop owners, and artists on After the Jump, the weekly talk show she launched this spring on newly minted non-profit station Heritage Radio Network. Residing in Williamsburg and counting the founders of the Brooklyn Flea among her circle, Grace is a force in NYC’s creative scene, meaning that listeners can count on hearing guests from among a who’s who of the entrepreneurial design world.
©The Intelligence Group