Thousands of senior marketing, product, brand, and operating executives have gained the awareness and strategic vision necessary to connect with young consumers by attending Trend School. Part grad class, part mini-conference, part networking event, Trend School goes beyond what's happening with young consumers by delving into why they do what they do. These daylong sessions are intimate and interactive, featuring product samples, taste tests and tech demos, as well as featuring an exclusive curriculum drawn from three distinct sources:
Select Cassandra Content - new "macro" trends as well as emerging movements in web/tech, new media, entertainment, fashion, retail, food, and beauty
Unfiltered Voices of Young Consumers - engage directly with Gen Ys through a live facilitated panel discussion and Q&A
Expert Speakers & Panelists – progressive innovators who share their knowledge and perspectives on consumers, today and into the future
In our upcoming Trend Schools in Los Angeles and New York we will reevaluate who Gen Y is today, including a deep investigation of how their identities have shifted from a decade ago when the world's post 9-11 hangover and the reality of an unstable global economy began to affect their lives.
…How today's Ys are evaluating their own social media reflections compulsively, to the point where their web presence is now irrevocably tied to their self-worth. This emergent Web Esteem contributes greatly to their feelings about themselves and, perhaps more importantly, how they feel others see them.
…Why, in sharp contrast to the more traditional paths of past generations, Ys are less likely to define themselves mainly by their career history. As a result, it's their Life Resume — as opposed to their career resume – that has emerged as the principal tool for documenting their achievements and success in life.
…How a new Challenger mindset is pushing Ys to achieve their goals through creative sprints, daily challenges, and even deprivation experiments.
…The Boomerang Effect, Living Solo and Quarter Life Crisis, all of which are key themes in the Quarter Life, a life stage of extended adolescence that is shifting the behaviors, attitudes and preferences of post-college consumers.