As inquisitive consumers become more
informed about political claims, brands and media providers are empowering the less politically-involved by featuring election content in their campaigns. Not all are maintaining a decidedly nonpartisan stance, but they are all encouraging people to get involved, whether by providing seamless voter registration or lending a cheeky nod to the two-party system.
7-Election: 7-Eleven may be best known for its Slurpees but, for this election season, it’s asking patrons via its
7-Election campaign to “Buy a coffee. Cast a vote. Make a bald eagle proud.” Customers can advocate for their preferred candidate by sipping their morning brew in a branded Barack Obama or Mitt Romney coffee cup. Each “vote” is tallied and updated on the 7-Election website in real-time. While the promotion doesn’t assert any real predictability, its polling capability
has been surprisingly accurate in the past. Java heads who don’t necessarily want to walk into work broadcasting their political affiliation can always opt for 7-Eleven’s regular “nonpartisan” cups.
Indecision 2012: Hoping to make the election more relevant to young voters,
Comedy Central’s
The Daily Show and
The Colbert Report teamed up with
Urban Outfitters for a collaborative line of
election-themed gear. Fans of the network’s political satire can proudly express their support by wearing T-shirts with
Indecision 2012 logos, drinking beer from a mug reading “Let Freedom Drink,” or sporting an “I’m Bi-Partisan Curious” button. To promote the collection, Urban Outfitters rolled out a “
Join the Party-Literally” sweepstakes that gave entrants the chance to win a trip to New York City to view the presidential election results at the official Comedy Central “Indecision 2012” election night party.
