Save the Date
New mobile apps look to resuscitate digital dating
Life / 11 Mar 2013
Online dating, while subject to recent skepticism, remains a conduit to modern love. Indeed, 20% of current committed relationships started online. That said, some users have become notably disillusioned by the top legacy services and are seeking alternative matchmaking platforms. The latest crop plugs into Facebook data to allow singles to evaluate and rate their potential dates even before the first drink.
: Tinder is an ideal dating solution for singles who fear rejection. Launched this past fall, the app connects people anonymously based on their geographic proximity and complementary preferences. Created as a subtle way of dating for the mobile generation—maybe The New York Times was onto something here—Tinder spread like wildfire in its first two months, with over 35 million profiles created and 1 million-plus matches made. The platform links to users’ Facebook accounts, allowing it to suggest matches based on shared friends and interests. All members remain anonymous until there’s a mutual “like,” removing the specter of vulnerability.
: Lulu is a female-only app where women (single or not) can rate and review men like restaurants. It’s basically a modern day Yelp of romance, putting women in control of so-called dating intelligence. Anonymous and linked to users’ Facebook accounts, Lulu grants women the ability to rate a guy’s appearance, manners, first kiss skills, and more, leaving no stone unturned. Even with mixed reviews stemming mainly from male disapproval, the app continues to provide single gals with a streamlined alternative to the tedious process of searching every social media platform for a guy she once spoke to for five minutes.
Let’s Date
: Let’s Date boils down the nuances of digital courtship to just two options: “No Thanks” or “Let’s Date.” Backed by incubator Science, the sleek app boasts profiles called “dating cards” that resemble a hybrid of baseball cards and Instagram. Linked to users’ Facebook accounts, Let’s Date recognizes what prospective daters fancy, then taps into a geographic source bank to suggest potential matches. If a user wants to pass, he or she can specify what precise aspect of the profile turns them off, making the service smarter as it goes. Once cupid strikes, Yelp steps in to suggest the what-and-where of the first date.
©The Intelligence Group