For more than 15 years, the quarterly Cassandra Report has been a critical decision-making tool for the most progressive and innovative companies seeking to engage today’s hard-to-reach young audiences. The report investigates emerging trends in popular culture, and what marketers need to know about how and why young people live, think and act the way they do.

Our latest edition – based on a survey of 900 young consumers, plus qualitative input from our proprietary Cassandra Speaks online community – is the first issue of Cassandra to focus on how young people are changing the face of social advocacy and the innovators who are leading the way to a better, more sustainable future. The inaugural Good Guide includes a deep exploration of Gen Y’s critical sense of social awareness, including the emerging Macro Trends that we believe will resonate for years to come:

• The emergence of a New Consciousness, a contemporary take on doing good notable for its unprecedented use of digital tools to amplify causes, issues, and opinions.
• How progressive brands have gone beyond their traditional roles to become GOOD Guides themselves by providing resources to help consumers live happier, more sustainable lives beyond the market or the mall.
• Why the most relevant and successful brands today are appealing to Gen Y’s goal-oriented nature by using The 3Rs—results, resources, and rewards—to drive social action and engagement.
• Gen Y’s so-called “slacktivism” and how they are using digital platforms to learn about and share social causes, and tell brands what they truly care about.

To inquire about cost and further details, please contact Allison Arling-Giorgi at aarling@intelg.com.